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The idea of creating multifi, a simplified business platform, was born from a realisation that growing companies would benefit from access to a broader range of integrated business finance tools. Offering three embedded services—finance, payments, and foreign exchange—our proprietary business finance platform has already lent £150 million to small and medium-sized businesses. But this is just the beginning; we have ambitious plans to help more businesses by expanding our range of products and services.
multifi delivers fast, flexible business financing with a user-friendly digital platform. We provide growing UK enterprises access to unsecured and revolving credit limits. Our streamlined application and proprietary credit model enable small businesses to secure working capital within 72 hours. No hidden fees, just transparent pricing.
multifi provides flexible revolving credit facilities from £5k to £350k for UK SMEs, designed to support ongoing growth without the complexity of traditional business finance.
Founded by a team with over a decade of experience in SME lending, we’ve built our product around what growing businesses actually need: fast decisions (typically within 24 hours), transparent pricing, and the ability to borrow, repay, and reuse funds without reapplying.
Our revolving credit facility complements existing finance products like Merchant Cash Advances, offering partners a broader suite of solutions to meet diverse client needs. With no collateral required and credit limits tailored to each business, multifi is helping UK companies access working capital when they need it most.
We partner with payment providers, fintech platforms, and business services to deliver seamless funding solutions, driving mutual growth and enhanced customer satisfaction.
Rob Keown-Boyd is multifi’s co-founder and CEO. Rob oversees the overall strategy, operations and resources of the Group, bringing valuable expertise in managing finance and technology businesses. Before multifi, Rob was CEO of Pay4.com and was co-founder of Virtue Fusion which experienced remarkable growth before being acquired by Playtech PLC. Furthermore, Rob’s leadership and strong communication skills make him the key point of contact for investors and partners.
Harvey Nijjar serves as our CFO and director. With his extensive finance and risk management background, Harvey effectively manages our Group’s financial aspects while providing strategic direction. Before joining mulitifi, he held senior roles at Pay4, renowned financial institutions including HSBC, and tech-enabled start-ups. In addition, Harvey’s expertise and leadership contribute to our company’s financial stability and growth.
Chris Burt, our Chief Technology Officer and director, co-founded Pay4 alongside Rob in 2013. With many years of experience building and operating critical software systems, Chris is the driving force behind our technology and software development for the lending platform. His expertise ensures that our company stays at the forefront of innovation in the fintech industry.
Mark Blandford is one of the founders and chairman of our company. As the founder of the first online UK bookmaker, Sportingbet PLC, he has rich experience in growing technology businesses. Mark’s entrepreneurial spirit led to Sportingbet being listed on AIM in 2001 and latterly the main board before the company was sold in 2013. He is now an active venture capital investor in the fintech sectors, with successful exits such as Envoy, Ethoca, and Interactive Investor. Mark’s experience and strategic insights continue to be instrumental in driving our growth and success.
Kris Makuch is our Director of Marketing. With over fifteen years of experience in digital, design, and marketing across various industries, Kris brings a data-focused skillset to the team. Kris has excellent experience working within the finance sector, having led the digital division of one of the UK’s leading communications agencies. He has worked with many financial institutions, including HSBC, Barclays, American Express, Natwest, BlackRock, Santander, and the Bank of England. He has successfully grown SaaS brands in the tech sector and led award-winning campaigns. In conclusion, Kris’ creative ideas and ability to drive positive culture make him a valuable asset to our team.
Sophie Warren-Reece, Compliance and MLRO, brings experience from Goldman Sachs, J.P. Morgan, start-ups and SMEs. She builds tailored AML and Risk frameworks with a collaborative, business-focused approach.
A former RAF Intelligence Analyst and Arabic Linguist, she served in Iraq and Afghanistan, earning commendations and the 2024 ‘Service Leaver of the Year’ award. Her legal excellence (LLB 1st, LLM distinction) and sharp analytical skills drive multifi’s Anti-Financial Crime programme.