Putty Pals (Slime Party UK): A Business Journey Fuelled by multifi Credit

How Putty Pals (Slime Party UK) Grew Their Business with multifi

At multifi, we’re passionate about supporting the growth of small and medium-sized businesses across the UK. One such success story comes from Putty Pals (Slime Party UK), a company that began with a simple idea and became a national sensation, offering sensory slime products loved by children nationwide.

The Beginnings of Slime Party

Slime Party’s founder, Ruby Sheldon, began the business as a fun kitchen experiment with her children. After seeing how much they enjoyed making slime, she shared the experience with others by organising a slime-making workshop at a local village hall in 2018. The workshop was a hit, and soon Ruby found herself booking slime parties all across the UK, from Knightsbridge to village halls in Dorset. However, as the business grew, Ruby faced challenges, especially with cashflow, where multifi came in.

Overcoming Financial Challenges with Multifi

As Slime Party UK grew, cashflow became critical, significantly when scaling up production for larger orders. Ruby sought a flexible financing option to help manage these growing demands. Through multifi, she could secure credit that provided the financial flexibility her business needed. The multifi team offered her a simple and efficient solution, acting as a banking platform with easy access to funds for significant purchases without dipping into day-to-day cash flow.

Expanding Product Lines and International Reach

In January 2024, Ruby launched The Putty Pals, a collection of sensory slime products with their own character. The product line was a hit. Slime Party expanded its reach internationally, launched in Norway, and secured retail deals with major outlets like Smyth’s Toys Superstores, Fenwicks, Toytown, and British Garden Centers. With multifi’s financial support, Ruby could focus on growing her business, expanding her product lines, and even planning the production of a new web series.

The Impact of multifi on Slime Party’s Growth

Thanks to multifi’s support, Slime Party UK has continued to expand its operations while managing cashflow effectively. As Ruby put it:

“multifi has taken stress off my shoulders. I don’t have to worry about what’s coming in and out, and I can get things paid with that.”

By providing unsecured credit, multifi allowed Slime Party to grow without the financial strain often faced by rapidly expanding businesses.