multifi Expands SME Access with Groov as Part of Multi-Channel Partnership Strategy

The partnership expands access routes to multifi’s transparent revolving credit facilities (£5,000-£350,000) for UK SMEs, combining Groov’s diversified origination network, spanning commercial finance brokers, ISO portfolios, comparison sites and referral partnerships, with multifi’s data-first underwriting and flexible financing model.

Addressing the SME Finance Gap

The announcement comes as UK SMEs increasingly seek alternatives to traditional bank lending, with alternative finance providers now capturing 60% of the business lending market[1]. Despite this growth, many established SMEs still struggle to access flexible, transparent working capital, particularly during seasonal cashflow pressure periods like January.

multifi’s revolving credit facility addresses this gap with same-day funding decisions (typically 24-72 hours), transparent pricing (1.99%-2.49% per 30 days plus 0.3%-0.5% monthly platform fee), and no setup fees. Unlike traditional loans or merchant cash advances with daily repayments, customers can borrow, repay, and reuse funds without reapplying, ideal for managing the cashflow volatility, a primary driver for the 24,000+ business insolvencies seen in 2024[2].

Strategic Distribution Evolution

The Groov partnership represents multifi’s evolution from direct customer acquisition to a systematised multi-channel approach, enabling the company to reach more of the UK’s established SMEs seeking alternative finance.

Rob Keown-Boyd, CEO of multifi, commented:

“While we’ve built strong direct relationships with customers and worked with individual brokers, partnering with Groov represents a step-change in how we scale access to fair, flexible finance. Groov is the first of what we expect to be several strategic partners throughout 2026 and beyond. We’re actively seeking brokers, platforms, and introducers who share our mission and want to offer their clients a genuinely transparent alternative to the market’s current options.”

Multi-Channel Reach

Groov’s platform integrates multiple origination channels, providing SMEs with various access points to multifi’s credit facilities:

• Commercial finance broker networks
• ISO and merchant portfolios
• Business referral partnerships
• Comparison and lead generation sites
• Direct application channels

The partnership leverages both companies’ Open Banking capabilities, with 51% of multifi applicants completing full financial integration for faster, data-driven credit decisions.

Clinton Foy, Chief Product officer of Groov, commented:

“This partnership reflects how SME finance should work in practice. Groov exists to remove friction between good businesses and the right lenders by using real-time data, automation, and intelligent routing rather than one-size-fits-all applications. multifi is a strong example of a lender that understands flexibility, transparency, and sustainability. By embedding multifi into Groov’s infrastructure, we can place SMEs with the right product faster, reduce unnecessary declines, and ensure capital is structured around how businesses actually operate.”

Proven Track Record, Strategic Scaling

Since launching in 2023, multifi has funded over £50 million to UK SMEs across sectors including wholesale, retail, manufacturing, logistics, and professional services. The company was recently recognised as Highly Commended in the NACFB Emerging Lender of the Year category, and has been named a finalist in the Business Innovation category at the upcoming British Chamber of Commerce and Industry, SME Business Awards 2026.

Customers including Slime Party UK (national retail supplier) and Gripsure (construction materials) have used multifi’s revolving facility to manage supplier payment timing, fund inventory expansion, and seize growth opportunities without the cashflow pressure of daily repayments or the inflexibility of traditional bank loans.

Partner Recruitment

multifi is actively recruiting additional partners for its expanding distribution channel. Commercial finance brokers, business service platforms, ISOs, and referral networks interested in offering transparent revolving credit to their SME clients can visit the partner page for more information contact the partnerships team at partners@multifi.co.uk

[1] https://www.british-business-bank.co.uk/about/research-and-publications/small-business-finance-markets-report-2025/factsheet#:~:text=This%20is%20a%20summary%20of,About%20the%20British%20Business%20Bank

[2] https://www.rapidformations.co.uk/blog/economic-challenges-uk-businesses/#:~:text=More%20than%2060%25%20of%20small,year%20in%20delayed%20working%20capital.